Alcatel One Touch launched it's flagship smart phone the 'Idol Alpha' at the beautiful Urban Tree in Kramerville, Sandton on the 1st July. It was quite a luxurious affair which, I have to admit, complimented the phone perfectly.
It's not easy enjoying a phone that's not an iPhone but I had a near-exchange experience when I reviewed the Samsung Galaxy Note 3 with the Gear a while ago (the gear was rubbish but I really enjoyed the phone). There's something to be said about how user friendly and customisable Android is and using it on the Idol Alpha has been just as fun.
From a hardware point of view, it stands side by side with other high end smart phones and as Alcatel's Country Manager Ernst Wittmann said: 'It will probably never shout as loud as some of our other competitors but what makes it a stand alone product, is it's design element. We've added some sexiness to it'. Their pay off line echoes that sentiment: 'Beauty lies in details'. True that, as the first thing you'll notice are the translucent bands on both the top and bottom which pulsate this white light notifying you of messages, missed calls and other notifications. Something so simple yet so elegant.
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| Standing with SA's country manager, Ernst Wittmann |
- 4.7 inch HD IPS (in plane switching) Screen
- Quad Core Processor
- Scratch resistant glass
- Aluminium Casing
- 16 gigs of built in storage
- Radio
- Retail: R5,999
You can look forward to some great packages being offered from cellphone providers starting off first with Vodacom followed by MTN.
Look, it's not easy steering away from the fact that at the end of the day, Alcatel still have a lot to do to change people's perceptions of the brand. 'It's been a long road and a long wait of 4 and half years but I'm glad we waited until now because the Idol Alpha is the first product where we can go "Take a look at us"'! said Ernst. Exciting times ahead I tell you and I for one am optimistic about it's success in South Africa.
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