Webfluential

With the world moving towards a total online existence and the massive expansion of social networking, it’s no surprise to know that companies are hitching a ride on both to make money!

Take Webfluential for example. A product developed by South African company, Retroviral that marries celebs, brands, advertisers and pr agencies together to form a mutually beneficial relationship where everyone, including the normal Joe on the street, can get in on some action!

Mike Sharman aka The Sharmanator, is the founder of Retroviral and realized the need for brands that want to associate themselves to what he calls: ‘Online Influencers’.

Here’s how it works:

I so happen to have over 1000 followers on Twitter (the minimum amount of followers needed to become an ‘influencer’), which makes me eligible to sign up.

Once I’ve signed in I need to create my social profile where I give my age, area I live in, interests, etc From there, any company who have also signed up to Webfluential, looking for a 30 something year old guy who enjoys playing the guitar and lives in Joburg, can send me a mail whereby I can decide whether or not to choose to participate in the campaign.

The site is still in the beta stage but from what I can see, there is no doubt in my mind that this is definitely the way of the future. Now I just gotta figure how to get more twitter followers…

www.webfluenti.al

http://www.enca.com/show/tech-report